A Desire for Lightness

A new year has just begun and, now as never before, we feel a strong desire for renewal and rebirth.
Desire for light, air and color, to feel active and light, carefree and energetic, in need of new sensory, spiritual, and aesthetic adventures, overcoming one’s own barriers to rediscover
a new psychophysical and aesthetic well-being.

What if the key word were “lightness”? Usually in this period of the year getting back into shape becomes the mantra to define strategies on one’s appearance: losing weight, slimming down, redefining, losing water weight, sculpting, etc. But what if the whole question were to assume a new language and point of view and the mantra became “desire for lightness”, starting precisely from the idea of full well-being?


“Hydration” is the key expression to keep in mind for a new face beauty routine. The skin is thirsty, so let’s say yes to a regeneration routine that starts with moisturizing in the name of lightness and renewal. This is why the Hydra Avena line by Bio Phytorelax– ICEA and VeganOK Certified Organic – is the ideal solution for a renewed, healthy, and luminous appearance. The pure active ingredients inside it are able to have a firming and uniforming action.


Anti-Wrinkle & Hydrating Active Face Concentrated Serum with Hyaluronic Acid – Aiab and VeganOK Organic Certified – is the super hydration booster treatment that deeply quenches dry skin, helping it above all to restore its natural firmness. Its formula has been designed to ensure a “multilevel hydrating” action capable of moisturizing immediately and for a long time, subsequently improving the appearance of wrinkles. The face will appear as light and gentle as a feather.


The idea of lightness is easy to apply in the Deodorant department. That’s why the Natural Deo Spray and Natural Deo Roll-on with trace elements from the Deo Natural line are the ideal allies to experience a new way of taking care of yourself. Always in a hurry, taken up with a thousand activities – wanting to feel fresh throughout the day is inevitable! In order not to give up the comfort of always feeling good about yourself, apply Deo Natural with trace elements several times a day. As it is a Cosmos Natural ICEA and VeganOK Certified product, it does not contain chemicals which artificially prolong its effects.


Light finishing treatment for naturally shiny hair.
The silkifying Oil non Oilfrom the Coconut Professional Hair Care line provides extraordinary benefits to dull hair thanks to the power of the pure coconut oil inside it: hydration, softness, volume, shine, and ease of combing as well as extreme lightness without greasing or weighing the hair down.

As always, the watchword is “taking care” of ourselves and our skin, without panic or anxiety, without models to follow or ideas replicate other than feeling good about ourselves! And with “lightness” because, as the Italian journalist and writer of short stories and novels Italo Calvino says “lightness is not superficiality but gliding over things from above”. And if we are comfortable with ourselves, if we learn to cultivate this attitude even when it comes to beauty, then we will truly soar!

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