I love my blond

A range of products specific for blonde, gray and bleached hair

Being blonde means shining all the time! Yet, lightening your hair makes it fragile and prone to dryness. Also, the colour fades and loses its unique and sexy tone. Try “Keratin-No Yellow” for blonde, gray, and bleached hair: it will keep your hair bright, restructuring it and giving you a silky feel.

Specific treatment

Has your hair undergone an extreme change in colour from dark to light? Are you a fan of silver or platinum blonde?
Has your hair been bleached with non-invasive techniques such as balayage or highlights?

In all these cases, moisturizing and strengthening your hair should be your number one priority! Yet keeping the same blonde shade as the one the hairdresser created for you isn’t easy: Indeed, all it takes is a couple of washes for your blonde hair to assume a yellow shade, or clashing tones.

That is why it is important to add a specific treatment such as KERATIN NO-YELLOW to your haircare routine. This is a treatment based on a liquid keratin complex and purple pigment that makes unwanted yellow highlights less noticeable. By regularly using the full range, your hair will be stronger, more beautiful, and better moisturized.

ANTI-YELLOW SHAMPOO
with Liquid Keratin and purple pigments

Shampoo formulated with a purple pigment that reduces unwanted brassy reflections on gray, blonde and bleached hair. It immediately neutralizes undesirable warm tones and intensely nourishes the hair.

ANTI-YELLOW HAIR MASK
with Liquid Keratin and purple pigments

Mask formulated with a purple pigment that reduces unwanted brassy reflections on gray, blonde, and bleached hair. How to apply it? Easy! Apply the product to damp hair, massaging and/or using a comb. Leave on for 3 to 5 minutes, then rinse.

INSTANT-EFFECT ANTI-YELLOW TREATMENT
with Liquid Keratin and purple pigments

Many benefits in a single product: it enhances the colour, neutralizes yellow shades, and detangles the hair. How to apply it? You can choose between two methods:
to Rinse and no-Rinse, according to the desired effect.

Extra Tips: at the change in season – especially in spring and summer – choose products designed for light hair. Sun, wind, and atmospheric agents can damage your hair and yellowing or changing tone in the colour. Fight in advance: use this period of change to prepare your hair and make it shine!

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Iscritivi alla Newsletter, riceverai tutti i mesi le nostre BEAUTY TIPS con tanti preziosi consigli di bellezza e benessere.