After a year of beautiful collaboration with Treedom, the Phytorelax forest expands into new countries.
Since its birth, Phytorelax has embarked on a path to sustainability in the development of cosmetics, addressing the increasingly shared desire of eco-friendly products that are attentive to the principles of safety, efficacy and environmental sustainability.
In addition to adopting virtuous behaviors, it’s been a year now that we have been contributing to the growth of new trees and lush forests with Treedom. A perfect partner could be none other than Treedom: it is a company that shares our ideals of ethics, transparency, and a sustainable world.
In addition to the work we carry out in Italy with pomegranate trees and in Cameroon with cocoa trees, starting spring 2020 our work with Treedom is expanding into Kenya and Tanzania.
In Kenya, the “cradle of civilization” according to anthropologists, Phytorelax is supporting farmers both in the management and the care of trees, promoting environmental conservation. Moreover, it is also supporting the development of a collaborative and community spirit: indeed, some projects specifically involve groups of women, and are designed to support their emancipation and independence.
Phytorelax promotes agro-forestry projects in Kenya through the planting of trees that provide food – cashew trees, for example – whose fruits are obviously owned by the farmers who take care of them. Moreover, with the aim of protecting biodiversity, we also promote intercropping, like the planting of Grevillea, which attracts pollinating bees and is an excellent windbreak, and of White Mangrove, whose roots provide a home to many animal species.
In Tanzania, in the Kilimanjaro National Park, Phytorelax is supporting a project in the Rombo district. The goal here is to decrease the exploitation of water resources and improve the quality of the existing environment by setting up productive activities such as the growing of fruit and beekeeping, but carried out with a low usage rate of water and soil.
Through the planting of orange trees, Phytorelax aims to increase and preserve the biodiversity of a place of exceptional naturalistic value.
It is a gesture of gratitude, appreciation and love for our world and the environment that welcomes us and gives us its precious fruits.
You make all this possible, by choosing us every day and appreciating the quality of Phytorelax products.