Phytorelax partners with Treedom!
Since its birth, Phytorelax has embarked on a path to sustainability in the development of cosmetics, addressing the increasingly shared desire of eco-friendly products that are attentive to the principles of safety, efficacy and environmental sustainability.
Today, we are increasingly more committed to adopting virtuous behaviors, contributing to the birth of new trees and lush forests.
In the lands of Central Africa, and, more specifically, in Cameroon, Phytorelax encourages the cultivation of cocoa trees: a particularly valuable active ingredient with precious cosmetic benefits and extraordinary skin soothing and protective properties.
In Italy, our wonderful homeland, Phytorelax has been increasing biodiversity and reducing idle soils by planting pomegranate trees. The enchanting landscape of the Alcantara river valley, in Sicily, is home to the Phytorelax forest, born of the project Green Work Experience for Autistic People, realized in partnership with the Carpe Diem Association, Together for Autism Onlus (Associazione Carpe Diem, Insieme per l’Autismo Onlus).
We chose Treedom because it is an ethical and transparent initiative.
Our partnership with the Treedom Team has been solid from the very start: its young, dynamic and professional approach has made the beginning of a wonderful project possible!
But how exactly does it work? Treedom is an international web platform that allows donors to plant trees across the miles, then following their growth online. Since it kicked off in 2010, in Florence, this initiative has planted more than half a million trees in Africa, Latin America, Asia and Italy. All trees are planted directly by local farmers and contribute to yielding environmental, social and economic benefits.
Each Treedom tree has an online page, is geolocated and photographed, and can be guarded or given to third parties as gift.
It is a gesture of gratitude, appreciation and love for our world and the environment that welcomes us and gives us its precious fruits.
You make all this possible, by choosing us every day and appreciating the quality of Phytorelax products.
Take a tour of our forest