Goji Berries

Handpicked from Nature

Goji berries – whose etymology derives from an approximation of the Chinese pronunciation gǒuqǐ (枸杞), the Chinese name for berry – are small red fruits of the Lycium barbarum plant, belonging to the Solanaceae family, which includes potatoes, eggplants and tomatoes. They are renowned for their therapeutic and nutritional properties: rich in vitamins, mineral salts and amino acids, Goji berries are a remarkable natural energizer. They are one of the fruits richest in antioxidants in the world, they reinvigorate the body and strengthen the immune defenses: moreover, fighting the harmful activity of free radicals, they prevent the premature ageing of tissues.

Excellent for your skin

The numerous properties of Goji berries make them an elixir of long life and youth. They are especially rich in carotenoids, Vitamin C and Vitamin A, essential for the health and beauty of skin, nails and hair. Through the antioxidant action and the activation of specific cell protection mechanisms, they stimulate a photo-protective and anti-aging activity on the skin, protecting it from the natural signs of aging.

Where on Earth does it come from?

Goji berries are the fruits of the Lycium barbarum L., a plant that grows wild in the Himalayan valleys, in Mongolia, in Tibet, in the Chinese provinces of Xinjiang, Ningxia and in the Autonomous Region of Inner Mongolia. They have been cultivated for thousands of years and are considered an essential element in traditional Chinese medicine. It is a very strong plant that can easily withstand harsh temperatures and large temperature fluctuations. Lycium barbarum L., despite the resemblance, should not be confused with Lycium chinense, a species whose fruit is more bitter and therefore less pleasing to the palate and whose properties, though beneficial, are less so than those of Lycium barbarum.

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